Exhibition design & photography for iconic Finnish lighting company — Secto Design

Secto Design is a Finnish company specialized in hand-made design lamps made from certified birch. Their innovative designs have made them one of the most recognisable brands of Nordic design.

I had the opportunity to design a 100 m² exhibition for Salone del Mobile 2023 in Milan. The space considered a welcoming and optimized people flow throughout the space while invinting visitors from every side. I used varying structural elements to isolate lighting groups into head-turning arrangements to spark inspiration and demonstrate different applications for public and private spaces. Photography by Antti Laine.

Collaboration with Secto Design has proven fruitful with several international exhibition designs completed (such as in Düsseldorf, Milan, Shanghai and Miami), with more in the making. In Miami, the stand was awarded as the best of the fair.

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